The following are
opinions about Styling to Sell and Staging practices from this stylist and may
contain scenes of violence, course language, nudity and mature content.
Not really.... but they are strong opinions!
Not really.... but they are strong opinions!
General staging practice: No personal
pictures
Regroup opinion: a few personal
pictures that showcase the lifestyle in the home or condo in a positive light
are just fine – in fact we use them all the time. We always keep the security
of a vendor’s children in mind though and attempt to never have recent close
ups on display.
HGTV
Not-so-reality-TV
While HGTV has educated the masses about many aspects of home décor, and preparing an ‘unsellable’ to sell it appears that these transformations not only take place easily with not much effort, but quickly and to such an extent that the home or room is barely recognizable.
Regroup opinion: HGTV shows need to add a good old dose of reality! Most homeowners are faced with difficult purging decisions, expensive repairs, costly updates, many days, sometimes weeks of mess and inconvenience - all while the demands of real life continue. Often emotions are running high, financial matters are complicated and the changes are taking a toll on the vendors. In the chat forums of stagers and stylists, decorators and designers this is always a hot topic. HGTV is more impracticality, than reality.
While HGTV has educated the masses about many aspects of home décor, and preparing an ‘unsellable’ to sell it appears that these transformations not only take place easily with not much effort, but quickly and to such an extent that the home or room is barely recognizable.
Regroup opinion: HGTV shows need to add a good old dose of reality! Most homeowners are faced with difficult purging decisions, expensive repairs, costly updates, many days, sometimes weeks of mess and inconvenience - all while the demands of real life continue. Often emotions are running high, financial matters are complicated and the changes are taking a toll on the vendors. In the chat forums of stagers and stylists, decorators and designers this is always a hot topic. HGTV is more impracticality, than reality.
More about pictures:
Here’s the controversy…
Using a fake family/people in photos.
Some stylists think it’s going overboard, it’s too much, and find it really offensive.
Regroup opinion: This stylist thinks it’s all part of the marketing process – product positioning and packaging.
Regroup has done it and will continue to do so - especially since we don't use too many personal photos anyway. But again this showcases the lifestyle of the homeowners living in a particular property (not neccesarily the current owner/your client) in a positive light.
It is acceptable to replace the vendor’s furniture, paint colour, floors, throw pillows, bedding, décor accessories, etc - why not stylize a few pics?
I’m all for using this and any other harmless marketing tools.
Another hot topic in the forums: Setting tables.
Regroup opinion: Our opinion on this is that there are circumstances and rooms that require it and others where setting a table would be a definite no-no. This is where our experience and expertise can determine the best effect and when to set, partially set or not set a table. A good stager should know the difference.
Choose
the stager that works well with your team, treats your client like
their own, overcomes the challenges of each unique home and brings a
strong work ethic to every project - that's what we do.
Here's a little more about us....
Here's a little more about us....
