Friday, 8 June 2012

Apple pie & cinnamon …pour me a Harvey Wallbanger!


Yes, the overwhelming smell of apple pie and cinnamon during open houses and showings is a strategy that went out long ago (about the same time as the Harvey Wallbanger !).

Today’s  buyer is knowledgeable and at times cynical. The prospective buyer does not want to smell Fido, cooking, (especially ethnic), sports socks and gym bags, candles, potpourri, air fresheners or scented sprays. They certainly don’t want to smell cigarettes or dampness.
The only acceptable smell is ‘clean’.
Odours are the number 1 reason for immediate ‘ewww’ when prospects walk through the door. Today’s noses are sensitive and for many people, allergies can easily flare up with one wiff of an artificial scent. Buyers fear mold and mildew and get suspicious when a basement smells like a vanilla factory. These overpermeating scents make them wonder ”what is the vendor trying to hide?”
Eradicate odours  - a house that smells, won’t sell.
Lemony fresh is the key; cleansers with citrus and lemon Pledge are the best products to use.
In spaces like storage areas, laundry areas or rooms with gym clothes and sport bags the $5.00 odour absorbers from Canadian Tire work miracles and have almost no smell of their own.
Keep in mind, home owners may not be able to smell their own pets, cigarettes, spices/food or perfumes and may need a gentle reminder.

If the house smells like the cleaner just left…it smells perfect!

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